Archive for the ‘Heineken’ Category

Heineken event at The Exchange

*Media Invite*

Food and drink is something that is dear to our hearts. Aside from the fact that we eat and drink for a very primal purpose, we often partake in the activity without much thought. When we taste something nice, we merely luxuriate in the enjoyment. Hardly do we go “ah well the Chef sautéed this dish for 2 minutes and not 3 minutes and that’s why the meat is still tender”. It’s the same case for drinks.

Recently I was invited by Heineken and Iris Nation to learn about the importance of the foam head that comes with the beer. The event was held at The Exchange in Shenton Way, and no it’s not the Stock Exchange. I’ll be the 1st to admit that prior to this event, I knew nuts about it.

The foam is so important in a beer that Heineken has appointed draught masters who have undergone intensive training sessions all the way in Amsterdam. They will be like “ambassadors” and only 8 were selected from all over the world to participate in the programme. Singapore has one such Draught Master Frank Yu, who kindly taught us how to obtain the perfect pour.

Heineken Beer Event (4)

Frank Yu demonstrating how to obtain the perfect brew

Why is the beer head/foam so important?

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