Posts Tagged ‘Awfully Chocolate’

Awfully Chocolate Afternoon Tea

Awfully Chocolate is a household name when it comes to chocolate cakes. They started out as a hole in the wall shop in Katong Mall, retailing just 3 flavours of chocolate cakes. Sales boomed like mad, probably because the chocolate cakes on offer at Awfully Chocolate were more cake than cream, unlike its counterparts in the market at that time.

Fast forward to today and the Awfully Chocolate Group has expanded into an awfully lot of F&B areas, ranging from small cafes like the one I’m going to review in this post, to full brunch and dinner places like Nine Thirty (previously known as Mooshi Bakes) to even an old-school coffeeshop styled coffee shop called Sinpopo Brand. I really didn’t like Sinpopo Brand when I tried it a couple of months back, but when I walked past Sinpopo yesterday on a Saturday night, it was packed to the gills. I’ve been tracking the growth of Awfully Chocolate over the years because many of their concepts are situated at Joo Chiat and I live near there. It’s no wonder Lynn Lee, the owner of Awfully Chocolate is dubbed the queen of Joo Chiat!

Anyway, I was kindly invited by Awfully Chocolate to try out their new Afternoon Tea set that they had just rolled out. The tasting was to be held at the Awfully Chocolate Greenwich V branch in Seletar. A cross country travel for me to be frank, but I am familiar with Greenwich V Mall after having participated in an amazing race kind of contest there last year. It’s really a quiet and relaxed mall far away from the hustle and bustle of everyday life, especially since it’s mostly landed property nearby. My colleague who lives in Sengkang likes to visit Greenwich V every other weekend or so just to chill. I must admit the bus ride to Greenwich V, although tiring, was interesting because it let me experience a part of Singapore that looks a little set back in time.

Awfully Chocolate Cafe at Seletar Greenwich V (2)

Welcome to Greenwich V, a chill out mall in Seletar! Awfully Chocolate is on the upper level of the mall.Awfully Chocolate  Afternoon Tea Set (2)

This is the tea set, which includes a choice of house coffee or artisanal teas, as well as a selection of savoury and sweet bites. Also includes scones pictured below. $20 for 1 pax or $36 for 2 pax. This set shown here is the serving for 2 pax.

Awfully Chocolate  Afternoon Tea Set (4)

The skewer is of frozen lychees and a small square of the famous Awfully Chocolate chocolate truffle. You are supposed to dip it into the cup of chocolate sauce. I didn’t though because it was serious chocolate overload for me by the time I reached the frozen lychee skewer. This set pictured here is the serving for 1 pax.

Read more »

JooJoo at Joo Chiat

JooJoo Menu

Having previously read quite a number of ridiculously bad reviews on JooJoo, I wanted to see for myself if things could indeed be that bad. I’m no sadist, but sometimes, a bad experience may just boil down to that person’s personal preferences.

Well, I was forewarned about the seemingly cheap but paltry portions, so we were extra careful when placing orders. The Partner chose from the Ala Carte Menu, while I chose Kushiyaki Set B for $15.90.

JooJoo - AppetiserHere’s the complimentary appetiser. I have to say, the presentation of the food really could do with some improvement. So the reader wasn’t exactly wrong when he/she described the cabbage to be “half a brain”. I would expect the cabbage to at least be shredded? But it’s not so much the unprocessed look it had, rather it was how raw the appetiser looked. Maybe this is normal to the Japanese, just like how Kim Chee will never appeal to me even though Koreans love it so.

Ok looks aside, I am proud to say I downed the entire portion of raw vegetables seen here. The miso dip was not bad, and I felt quite healthy for having eaten all these raw vegetables. It’s pretty tasty once you get over the rawness of it all.

Hey, would you prefer to be offered a complimentary dish of vegetables, no matter how ugly they look, or not have them at all?

JooJoo - Rice w Char Siu and Egg

Char Siu Rice with Egg $3.90 – The egg was nice and went well with the rice. Some bits of Char Siu were a little dry, but on the whole, this was okay.

JooJoo - Garlic Fried Rice

Garlic Rice $3.90 – This was tastier than the rice above, and naturally so because of the garlic, but too bad it doesn’t come with egg. JooJoo also has a rice dish in clam broth which sounded good.

JooJoo - Lamb Rack (2)Lamb Rack $8.90 – Very tasty, one of the highlights of the meal, which had me licking my fingers at the end. But it was also just a tad bit dry. Some sauce would have been appreciated.

JooJoo - Kushiyaki Set BKushiyaki Set B : Thigh with Tare, Shitake with Tare, Pork Belly, Pork Belly with Cherry Tomatoes with Miso, Karubi with Miso (from top to bottom) – These items can also be ordered from the Ala Carte Menu. This time round, the pork belly was juicy and flavourful. I really loved the Pork Belly with Cherry Tomatoes. The tomatoes lent a lovely sweetness to the pork. If you have a chance, order the pork belly with the tomatoes, rather than without. The chicken was also not bad, but the Karubi (beef) was a little tough.

The mushrooms were a total let down. They were almost raw. In fact, you could see all the gills intact and untouched on the underside of the mushroom. What’s with JooJoo and raw plants?

The Kushiyaki Set B was supposed to come with Salmon belly, but they had run out of it so they substituted that for pork belly without telling us. Luckily the price was the same or I would think that they were not being honest.

JooJoo - Kushiyaki Set B (2)    JooJoo - Belly w Enoki (2)

Pork Belly with Enoki $4.90 – Ok I don’t know what’s with the plating cuz it just served to highlight the size of the portion…. Anyway, this was tasty and the mushrooms gave it a nice crunch. Then again, meat with fat is usually tasty. If it’s not, it must be one hell of a lousy chef.

Conclusion : – On the whole, I think the food is not bad. There are some hits and there are some misses. You have to be careful what you order here because the dishes sound cheap, yet when you add them up, it’s almost like dining at a full-fledged restaurant. But to me, JooJoo resembles more of a cafe rather than a restaurant. They don’t even have a door at the entrance, which apart from making it look more casual, also let in the noise from the roads. Someone should also consider lowering the volume on the sound system because it’s already noisy enough from the cars.

Oh yes, you can also get a slice of the Awfully Chocolate cake here, as opposed to having to buy the entire cake at their other outlets.  It’s called the Super Stacked Chocolate Cake. It’s $6.50 per 100gms, which means you will be charged about $7.80 since the slice is more than 100gms. And since all slices look the same size, the true cost is probably going to be $7.80 and never $6.50.

We asked the waiter why the slice wasn’t 100gms as most people would simply assume the slice would cost $6.50 since this is a cafe not a market.
His answer? “We cannot accurately measure out 100gm.” You have been warned.

JooJoo (Owned by the same owner of Awfully Chocolate)

131 East Coast Road, #01-01, Singapore 428816

Tel: 6346-7604

Directions to JooJoo

Awfully Chocolate

Never really understood the hype about Awfully Chocolate’s chocolate cake.

It all started when the owner of the brand got tired of chocolate cakes that were less cake and more mousse and cream instead. I too hate the frivolous use of mousse and cream, where’s the bite in that? She had a vision of a chocolate cake that was substantially cake, one with a rich chocolate taste, yet not so sweet as to be offputting. This cake was to be an object of desire. And so, she came up with what is now Awfully Chocolate’s signature chocolate cake. Layers of chocolate fudge between layers of chocolate sponge.

Awfully Chocolate chocolate cake

Admittedly, the cake does have more substance than a chocolate mousse and cream cake. I performed the Squish test on it, a very scientific method where I used my spoon to squash the cake down. The cake yielded a few mm. PASS.

And yes I would also have to agree that it is a cake that is not so sweet, so you do not run the risk of getting sick of it after a few mouthfuls. PASS

HOWEVER, and here’s the clincher, the cake just doesn’t taste THAT great to me. Frankly speaking, it tastes like chocolate kueh rather than chocolate cake. It definitely looks chocolatey enough, but to me, it didn’t feel like I’d had my daily dose of chocolate after eating the cake. I’m still hankering after a chocolate drink at this point in time. Maybe the sweet tooth in me just can’t process the idea of a chocolate cake that isn’t sweet.

Maybe I have to start my own business selling rich dense chocolatey chocolate cakes for sweet tooths. In the meantime, if you’re craving for a rich, sweet and dense chocolate cake, these are my all time favourite chocolate cakes in Singapore:-

1. Coffee Club – Viennese Chocolate Cake $5

2. Canele – Le Royale $7

3. Cafe Epicurious – Devil’s Chocolate cake (flourless and has mascarpone cream in it!)

%d bloggers like this:
Related Posts Plugin for WordPress, Blogger...